Search Engine Optimisation or SEO is probably one of the biggest things in the web nowadays. However, only few people know what SEO is.
To start with, you should understand what search engine is. Google and Bing are the two biggest search engines today. They serve as the librarian of the giant digital library – the web. Search engine provides you with the “most relevant” results you need depending on what you’re typing on the search box.
How do search engines measure the relevance of websites? Basically, each search engine has an algorithm that turns the information you type into useful search results.
For more information on what SEO is and how can it help your website to rank higher on top of search results, watch the video below:
For others, tweeting sucks up a lot of time and has not increased revenues. However, some entrepreneurs using Twitter for business have discovered that it is a powerful way to engage customers and build a community. The truth; is most small business owners do not know how to utilise Twitter to grow revenues, engage clients, and grow their brand. Many entrepreneurs simply produce and promote spam, while others are online and engage too much.
Twitter is a great place to educate people about your product, service, or brand as a whole. Twitter is a powerful tool to market and really engage with fans and customers. You can respond in real-time to your customers. However, if you don’t answer questions people have and respond, it’s a complete turn off.
In Twitter however, there are certain things that you need to avoid when you market a certain product or service. One of which is by avoiding to copy someone else’s content or identity. Try to use Twitter to establish yourself as an expert in your industry, be authentic, and deliver relevant valuable content that people are craving. Post tips, guidance, advice, and share content that will help your potential customers. Provide your followers with great content that are useful to them.
For more on maximising Twitter for your small business, read this post: https://www.the-entourage.edu.au/blog/5-ways-maximise-twitter-business/#.WGH09FN97IV
Many customers are looking to the Internet for solutions to their problems. Hence, small business owners, more than ever, need to look to community marketing for innovative ways to market their products and services to their customer base.
The internet, including social media, has taken over the world of marketing and advertising. Traditional advertising methods like Yellow Pages, newspapers, neighbourhood flyers, and other printed promotions are losing readers in favour of a few clicks of the mouse.
Unfortunately, when it comes to advertising on the internet and social media, many bricks and mortar businesses are lost. Many of these business owners are reluctant to spend large sums for a web developer to build an engaging website.
When speaking about internet marketing, social media has become more than simply a word heard. A good tactic with this type of advertising can be one of the best tools a company has for reaching numerous customers around the world.
There are few common goals a business wants to achieve through the use of social media. They normally include increased brand recognition, a positive brand image, relationship development for future business possibilities, and website traffic increases. By increasing your social media followers, you can get more attention online.
For more on community marketing, check out this post from Marketing Land: http://marketingland.com/community-marketing-101-197713
Do you want to know whether or not local business SEO is still important? If you are trying to figure out the answer to this question, it’ll be important to look at the methods people are using to try and find businesses today.
With the World Wide Web growing by the day, and people in general are already stopped their newspaper subscription, a lot of individuals today are using the internet in finding whatever they need whether it is information, media, product or service.
With this in mind, more and more brick-and-mortar business organisations are being found by individuals utilising this process of searching online. This process consists of search engines, social media websites, and directories.
Online search has already become the primary method used to locating local businesses. Therefore, it will be extremely important to utilise local business SEO. Of course, your web presence will need to be optimised in order for interested parties to find you. It’s important to keep in mind that simply having a website that contains bits and pieces of information about your company will not be enough.
So, is local business SEO important? Of course yes. However, even though you understand its importance, it’ll also be just as important to understand that it will need to be performed on a consistent basis.
Read this article from Search Engine Land to learn how to rank your local business: http://searchengineland.com/local-seo-rank-local-business-218906
Of all the many social networking sites nowadays, Instagram is quickly increasing in popularity as a powerful social marketing tool. Instagram is a networking site based on image sharing that is why this social network is very effective as people these days enjoy being visually stimulated.
Using social media to share photos that relate to your business is an excellent way to forge stronger relationships with your current customers and fans as well as to broaden your reach to find new ones. This is especially true with Instagram, wherein there are currently over 400 million users.
Aside from sharing your own photos of your products and the people who work hard to keep your business running online using Instagram, you can also encourage your customers to share their own photos of your products being put to use.
However, marketing your products or service using Instagram also brings few challenges. Since many companies nowadays (both small and large corporations) are using Instagram to market their product or service, reaching your target audience can be a bit difficult. Hence, you need to know the proper marketing strategies and techniques in order to become successful with this marketing platform.
According to an article published by Kristine Wirth at Web Marketing Today, there are 7 ways you can use Instagram for your marketing campaigns.
Check out With’s full article here: http://webmarketingtoday.com/articles/119070-7-Ways-to-Use-Instagram-for-Marketing
Social media is now already a part of our lives. Today, almost all individuals are part of Facebook, Twitter, Instagram, LinkedIn or any other social networking sites.
With the increasing number of social media users, the social media has become an excellent place for business owners to market their products and services.
You can watch the videos below to learn the advantages of social media marketing to businesses:
Some business owners regard blogging as simply being the online version of traditional journalism or a rant expressed over the web so they do not equate blogging with business promotion.
However, several algorithm updates from major search engines such as Google and Bing have prioritised content in their search rankings. Hence, this gives many businesses to use high quality content in promoting their brands online through blog posts.
This is only one of the many advantages of blogging for your business. Find out more by watching the video below:
There is no doubt that technological advancements have transformed the way we live our daily lives. For instance, the advancement of mobile devices have greatly changed the way we browse the internet – we are now using our smart phones in checking emails, visiting our social media accounts and searching for product or service online.
The advancement of mobile internet browsing should never be underestimated especially if you are a business owner, whether your company is small or big. Business owners these days should not only create a website for their business, but they should also bring their brand to their customers using smart phones.
Do you want to know the reasons why? Check out the video below:
Since the business market is currently saturated with so many competitors, operating a business is tough, and this is because businesses are always competitive. In addition to, businesses are increasingly finding the need to look for ways to really stand out from the clutter.
Today, the business environment is even more challenging, and this is because of the presence of the Internet. With that, everything becomes even more complicated because if you’re an online business, you can have so many competitors that can set up websites in no time. Therefore, the more websites there are, the more options your target customers will have. That’s why, a lot of businesses use Search Engine Optimisation or SEO methods to gain advantage of the competition.
However, according to an article posted at seocopywriting.com, there are 5 SEO myths that you should avoid because they can only cost you a lot of money but not that effective.
Read the full article here: http://www.seocopywriting.com/content-marketing/tips-and-strategy/5-seo-writing-myths-cost-you-money
Social media marketing is an approach that employs social networking to promote a company – brands can utilise social networking to gain access to a greater constituency of customers.
However, the most critical rule for social media marketing is to avoid blatant selling. Thus, your approach towards selling will be entirely different from selling through a flyer or sales letter, but remember to not go completely off your message.
In the article written by Mike Yanke and posted to toprankblog.com, he talks about some of the most popular social media networks used in online marketers. With that, he also discussed 7 biggest things online marketers must avoid when using social media in order to earn the success that they want.
For more about this topic, read the article here: http://www.toprankblog.com/2013/06/online-marketing-news-7-social-media-sins-matt-cutts-warns-on-links-rise-of-vine
Public relations or PR is an important factor to the success of certain careers. While ordinary people don’t have this kind of worries, public relations can become an important issue once you put yourself in a position of public visibility; such as celebrities, politicians, sports superstars and businessmen.
Aside from celebrities and politicians, businessmen are hugely concerned with public relations too. While virtually all businesses are dependent on repeat customers, you should understand that if you have a poor relationship with your customers it could potentially have a negative effect on their decision regarding doing business with you again.
In an article posted by Lee Odden at Top Rank, an online marketing blog, it talks about some guidelines on how public relations and communication can greatly affect your success in the online marketing race.
You can read the article here: http://www.toprankblog.com/2013/06/pr-communications-content-marketing