For others, tweeting sucks up a lot of time and has not increased revenues. However, some entrepreneurs using Twitter for business have discovered that it is a powerful way to engage customers and build a community. The truth; is most small business owners do not know how to utilise Twitter to grow revenues, engage clients, and grow their brand. Many entrepreneurs simply produce and promote spam, while others are online and engage too much.
Twitter is a great place to educate people about your product, service, or brand as a whole. Twitter is a powerful tool to market and really engage with fans and customers. You can respond in real-time to your customers. However, if you don’t answer questions people have and respond, it’s a complete turn off.
In Twitter however, there are certain things that you need to avoid when you market a certain product or service. One of which is by avoiding to copy someone else’s content or identity. Try to use Twitter to establish yourself as an expert in your industry, be authentic, and deliver relevant valuable content that people are craving. Post tips, guidance, advice, and share content that will help your potential customers. Provide your followers with great content that are useful to them.
For more on maximising Twitter for your small business, read this post: https://www.the-entourage.edu.au/blog/5-ways-maximise-twitter-business/#.WGH09FN97IV