Category: Web Marketing

How to build a brand in 2017: Tips from Glossier CEO Emily Weiss

Home | Web Marketing | How to build a brand in 2017: Tips from Glossier CEO Emily Weiss

We are living in the digital age. Today, information is at our fingertips and the world is fast paced because of social media and the internet. Thus, being able to create an online presence for your business is critical.

Having a compelling and captivating online brand and presence is one of the best ways to attract customers. In addition to that, most people are tired of the traditional brand building methods that involve pitching family, friends, and every people you know and host meetings.

We need to accept the fact that this is the age of millennials and almost everything can be done online, including business and communication. Today, you can build a strong business even without meeting a lot of people and discussing them about your product or service.

In order to make your small business more reputable and profitable, branding is keen. Unfortunately, creating a solid branding strategy can be difficult, most especially if you are a first-time business owner. Luckily, there are online strategies you can do in order to make your brand appeal better on the internet.

First and foremost, it is essential for web owners to be consistent with their branding strategies. This is an important factor to ensure that your brand can increase its visibility. Moreover, make sure that you can entice viewers and turn them into potential clients.

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7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About

Home | Web Marketing | 7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About

Nowadays, the internet is an amazing place to do business. Whether you are a retailer selling a particular line of products or a service provider, you can take advantage of marketing and selling online.

However, there is one major challenge every online retailer and service provider faces – consumers don’t and won’t purchase what they don’t know about.

This is where internet marketing, digital marketing, or also known as web marketing comes in. This type of marketing basically involves using various tools and services to allow your business reach a wider base of potential customers. If you are able to build a strong internet marketing campaign, you can bring in a significant number of clients. Furthermore, it will keep them interested and then make them happier to buy more from you.

On the other hand, a not-so-good internet marketing strategy will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.

To become a successful internet marketer, you should have the mindset, a vision to be able to succeed. This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing.

Apart from the mindset, another skill to have is to keep track on the latest trends. If you want to know the trends for 2017, read this:

5 Ways to Maximise Twitter for Business

Home | Web Marketing | 5 Ways to Maximise Twitter for Business

Image result for twitter for business

For others, tweeting sucks up a lot of time and has not increased revenues. However, some entrepreneurs using Twitter for business have discovered that it is a powerful way to engage customers and build a community. The truth; is most small business owners do not know how to utilise Twitter to grow revenues, engage clients, and grow their brand. Many entrepreneurs simply produce and promote spam, while others are online and engage too much.

Twitter is a great place to educate people about your product, service, or brand as a whole. Twitter is a powerful tool to market and really engage with fans and customers. You can respond in real-time to your customers. However, if you don’t answer questions people have and respond, it’s a complete turn off.

In Twitter however, there are certain things that you need to avoid when you market a certain product or service. One of which is by avoiding to copy someone else’s content or identity. Try to use Twitter to establish yourself as an expert in your industry, be authentic, and deliver relevant valuable content that people are craving. Post tips, guidance, advice, and share content that will help your potential customers. Provide your followers with great content that are useful to them.

For more on maximising Twitter for your small business, read this post:

Community Marketing 101

Home | Web Marketing | Community Marketing 101

Many customers are looking to the Internet for solutions to their problems. Hence, small business owners, more than ever, need to look to community marketing for innovative ways to market their products and services to their customer base.


The internet, including social media, has taken over the world of marketing and advertising. Traditional advertising methods like Yellow Pages, newspapers, neighbourhood flyers, and other printed promotions are losing readers in favour of a few clicks of the mouse.

Unfortunately, when it comes to advertising on the internet and social media, many bricks and mortar businesses are lost. Many of these business owners are reluctant to spend large sums for a web developer to build an engaging website.

When speaking about internet marketing, social media has become more than simply a word heard. A good tactic with this type of advertising can be one of the best tools a company has for reaching numerous customers around the world.

There are few common goals a business wants to achieve through the use of social media. They normally include increased brand recognition, a positive brand image, relationship development for future business possibilities, and website traffic increases. By increasing your social media followers, you can get more attention online.

For more on community marketing, check out this post from Marketing Land:

7 Ways to Use Instagram for Marketing

Home | Web Marketing | 7 Ways to Use Instagram for Marketing

Of all the many social networking sites nowadays, Instagram is quickly increasing in popularity as a powerful social marketing tool. Instagram is a networking site based on image sharing that is why this social network is very effective as people these days enjoy being visually stimulated.

instagram marketing
Instagram Marketing

Using social media to share photos that relate to your business is an excellent way to forge stronger relationships with your current customers and fans as well as to broaden your reach to find new ones. This is especially true with Instagram, wherein there are currently over 400 million users.

Aside from sharing your own photos of your products and the people who work hard to keep your business running online using Instagram, you can also encourage your customers to share their own photos of your products being put to use.

However, marketing your products or service using Instagram also brings few challenges. Since many companies nowadays (both small and large corporations) are using Instagram to market their product or service, reaching your target audience can be a bit difficult. Hence, you need to know the proper marketing strategies and techniques in order to become successful with this marketing platform.

According to an article published by Kristine Wirth at Web Marketing Today, there are 7 ways you can use Instagram for your marketing campaigns.

Check out With’s full article here:

Advantages of Social Media Marketing

Home | Web Marketing | Advantages of Social Media Marketing

Social media is now already a part of our lives. Today, almost all individuals are part of Facebook, Twitter, Instagram, LinkedIn or any other social networking sites.

With the increasing number of social media users, the social media has become an excellent place for business owners to market their products and services.

You can watch the videos below to learn the advantages of social media marketing to businesses:

The Benefits of Blogging for Businesses

Home | Web Marketing | The Benefits of Blogging for Businesses

Some business owners regard blogging as simply being the online version of traditional journalism or a rant expressed over the web so they do not equate blogging with business promotion.

However, several algorithm updates from major search engines such as Google and Bing have prioritised content in their search rankings. Hence, this gives many businesses to use high quality content in promoting their brands online through blog posts.

This is only one of the many advantages of blogging for your business. Find out more by watching the video below:

Why Mobile Website is Critical For Your Business

Home | Web Marketing | Why Mobile Website is Critical For Your Business

There is no doubt that technological advancements have transformed the way we live our daily lives. For instance, the advancement of mobile devices have greatly changed the way we browse the internet – we are now using our smart phones in checking emails, visiting our social media accounts and searching for product or service online.

The advancement of mobile internet browsing should never be underestimated especially if you are a business owner, whether your company is small or big. Business owners these days should not only create a website for their business, but they should also bring their brand to their customers using smart phones.

Do you want to know the reasons why? Check out the video below:

Online Marketing News: 7 Social Media Sins, Matt Cutts Warns on Links, Rise of Vine

Home | Web Marketing | Online Marketing News: 7 Social Media Sins, Matt Cutts Warns on Links, Rise of Vine

Social media marketing is an approach that employs social networking to promote a company – brands can utilise social networking to gain access to a greater constituency of customers.

However, the most critical rule for social media marketing is to avoid blatant selling. Thus, your approach towards selling will be entirely different from selling through a flyer or sales letter, but remember to not go completely off your message.

In the article written by Mike Yanke and posted to, he talks about some of the most popular social media networks used in online marketers. With that, he also discussed 7 biggest things online marketers must avoid when using social media in order to earn the success that they want.

For more about this topic, read the article here:

Content Marketing: The Secret to Creating Awesome Content

Home | Web Marketing | Content Marketing: The Secret to Creating Awesome Content

Writing effective content isn’t always easy whether it’s for articles, websites, or social media. That’s because you have to understand the dynamics of your audience and then meet their needs with usefulness-oriented content.

Basically, content consists of the words, images and other relevant information that you can present to your readers. For marketing purposes, this may be text used in a press release then reused in your newsletter and your social media. It may be a compilation of technical description, photographs, tables, dynamic graphics or video etc. which you can include in your website.

In an article published by Jason Corrigan at Search Engine Journal, Corrigan discussed some tips on how to create some awesome content. He also introduced some journalism tips on how writers can improve their content program.

Check out the full article here: