Community Marketing 101

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Many customers are looking to the Internet for solutions to their problems. Hence, small business owners, more than ever, need to look to community marketing for innovative ways to market their products and services to their customer base.


The internet, including social media, has taken over the world of marketing and advertising. Traditional advertising methods like Yellow Pages, newspapers, neighbourhood flyers, and other printed promotions are losing readers in favour of a few clicks of the mouse.

Unfortunately, when it comes to advertising on the internet and social media, many bricks and mortar businesses are lost. Many of these business owners are reluctant to spend large sums for a web developer to build an engaging website.

When speaking about internet marketing, social media has become more than simply a word heard. A good tactic with this type of advertising can be one of the best tools a company has for reaching numerous customers around the world.

There are few common goals a business wants to achieve through the use of social media. They normally include increased brand recognition, a positive brand image, relationship development for future business possibilities, and website traffic increases. By increasing your social media followers, you can get more attention online.

For more on community marketing, check out this post from Marketing Land: