Writing effective content isn’t always easy whether it’s for articles, websites, or social media. That’s because you have to understand the dynamics of your audience and then meet their needs with usefulness-oriented content.
Basically, content consists of the words, images and other relevant information that you can present to your readers. For marketing purposes, this may be text used in a press release then reused in your newsletter and your social media. It may be a compilation of technical description, photographs, tables, dynamic graphics or video etc. which you can include in your website.
In an article published by Jason Corrigan at Search Engine Journal, Corrigan discussed some tips on how to create some awesome content. He also introduced some journalism tips on how writers can improve their content program.
Check out the full article here: http://www.searchenginejournal.com/content-marketing-the-secret-to-creating-awesome-content