Ranking on top of search engine result pages or SERP’s can really open a lot of opportunities especially with marketing. However, with the constantly changing Panda and Penguin updates, some SEO strategies become obsolete making the whole process complicated and time laborious because SEO’s need to change their strategies over and over.
Fortunately, there’s a strategy that’s more consistent which marketers and webmasters can use – content marketing. With this process, quality is your primary asset and quality can be attained by doing these 3 simple things: research, writing and editing.
Watch this video to learn more about content marketing: