All SEO’s and webmasters know that Google hates spamming. The primary reason why Google doesn’t want spam is because it causes confusion to the SEO land. Link manipulation weakens all the best components associated with link popularity.
In order to fight against spamming, Google introduced algorithm updates that can affect the search engine results and penalise spammy sites. Google’s purpose of launching these updates is to encourage website owners to write high-quality content instead of manipulating links through spamming.
Watch the video below to learn what spamming is and how you can avoid it: