Public relations or PR is an important factor to the success of certain careers. While ordinary people don’t have this kind of worries, public relations can become an important issue once you put yourself in a position of public visibility; such as celebrities, politicians, sports superstars and businessmen.
Aside from celebrities and politicians, businessmen are hugely concerned with public relations too. While virtually all businesses are dependent on repeat customers, you should understand that if you have a poor relationship with your customers it could potentially have a negative effect on their decision regarding doing business with you again.
In an article posted by Lee Odden at Top Rank, an online marketing blog, it talks about some guidelines on how public relations and communication can greatly affect your success in the online marketing race.
You can read the article here: http://www.toprankblog.com/2013/06/pr-communications-content-marketing