You can find out what people are searching online or using keyword research. With this knowledge, you will know the shifts in demand and what products or services you have to produce for them.
In the search marketing field, online marketers consider keyword research as one of the most valuable, important and high-return actions. Keyword research is very critical because ranking for the “right” keyword can either improve or destroy a website.
The main goal of every business website is not just to generate a lot of traffic but getting the “right” kind of visitors. Therefore, you need accuracy.
Watch this video to learn on how to do keyword research correctly: