Social media marketing is an approach that employs social networking to promote a company – brands can utilise social networking to gain access to a greater constituency of customers.
However, the most critical rule for social media marketing is to avoid blatant selling. Thus, your approach towards selling will be entirely different from selling through a flyer or sales letter, but remember to not go completely off your message.
In the article written by Mike Yanke and posted to toprankblog.com, he talks about some of the most popular social media networks used in online marketers. With that, he also discussed 7 biggest things online marketers must avoid when using social media in order to earn the success that they want.
For more about this topic, read the article here: http://www.toprankblog.com/2013/06/online-marketing-news-7-social-media-sins-matt-cutts-warns-on-links-rise-of-vine