Social media marketing is an approach that employs social networking to promote a company – brands can utilise social networking to gain access to a greater constituency of customers.
However, the most critical rule for social media marketing is to avoid blatant selling. Thus, your approach towards selling will be entirely different from selling through a flyer or sales letter, but remember to not go completely off your message.
In the article written by Mike Yanke and posted to toprankblog.com, he talks about some of the most popular social media networks used in online marketers. With that, he also discussed 7 biggest things online marketers must avoid when using social media in order to earn the success that they want.
For more about this topic, read the article here: http://www.toprankblog.com/2013/06/online-marketing-news-7-social-media-sins-matt-cutts-warns-on-links-rise-of-vine
Public relations or PR is an important factor to the success of certain careers. While ordinary people don’t have this kind of worries, public relations can become an important issue once you put yourself in a position of public visibility; such as celebrities, politicians, sports superstars and businessmen.
Aside from celebrities and politicians, businessmen are hugely concerned with public relations too. While virtually all businesses are dependent on repeat customers, you should understand that if you have a poor relationship with your customers it could potentially have a negative effect on their decision regarding doing business with you again.
In an article posted by Lee Odden at Top Rank, an online marketing blog, it talks about some guidelines on how public relations and communication can greatly affect your success in the online marketing race.
You can read the article here: http://www.toprankblog.com/2013/06/pr-communications-content-marketing
Writing effective content isn’t always easy whether it’s for articles, websites, or social media. That’s because you have to understand the dynamics of your audience and then meet their needs with usefulness-oriented content.
Basically, content consists of the words, images and other relevant information that you can present to your readers. For marketing purposes, this may be text used in a press release then reused in your newsletter and your social media. It may be a compilation of technical description, photographs, tables, dynamic graphics or video etc. which you can include in your website.
In an article published by Jason Corrigan at Search Engine Journal, Corrigan discussed some tips on how to create some awesome content. He also introduced some journalism tips on how writers can improve their content program.
Check out the full article here: http://www.searchenginejournal.com/content-marketing-the-secret-to-creating-awesome-content
If you’re having trouble coming up with interesting blog post ideas, you most certainly are not alone. Creating a blog post is one of the most difficult tasks that even the most experienced bloggers can stumble into every now and again.
When starting out with blogging and article marketing, everybody get’s self conscious about their own writing and the type of content that they will be creating. They get conscious thinking about some questions like “what if people hate my content”, or “what if they think I’m boring?”
Obviously, a blog post should be original. And when we talk about unique and original content, we are referring to the fact that you wrote a particular article yourself and that it contains your own personal thoughts, ideas and experiences.
Marko Saric posted an interested article that can help you in creating your blog post. It talks about 12 things to check before publishing your blog post.
Google Analytics (GA) is an excellent tool used to analyse the amount of traffic your website has – it helps you to figure out the number of visitors your site have, the number of pages viewed and the time they spent per page and where your visitors came from. More importantly, GA can help you track the keywords your visitors used to find your site.
However, you need to have the two requirements before you can use Google Analytics – a domain name and to connect to Google Analytics. If you want to have a clearer understanding about Google Analytics and how to use it, watch the video below:
All SEO’s and webmasters know that Google hates spamming. The primary reason why Google doesn’t want spam is because it causes confusion to the SEO land. Link manipulation weakens all the best components associated with link popularity.
In order to fight against spamming, Google introduced algorithm updates that can affect the search engine results and penalise spammy sites. Google’s purpose of launching these updates is to encourage website owners to write high-quality content instead of manipulating links through spamming.
Watch the video below to learn what spamming is and how you can avoid it:
Since it was first launched by Google last February 2011, the Panda Update has made a huge impact to the way website and blog owners develop their SEO strategies. Many sites have been shown to be terribly affected by the algorithm. And worse, rumours say that those sites can do nothing to recover the ranking and traffic.
What is Panda Update? How does it affect your rankings? To learn all of these questions, watch the video below:
In today’s internet-centred generation, online marketing increasingly becomes the biggest place for commerce and marketing. In fact, most brands already shifted from being a traditional business store to become online stores.
To take advantage of this trend, brands should know how to use the most effective strategies available. We have a video below which can help your online marketing strategies to improve. It illustrates 6 tips on how to effectively sell your products online.
Ranking on top of search engine result pages or SERP’s can really open a lot of opportunities especially with marketing. However, with the constantly changing Panda and Penguin updates, some SEO strategies become obsolete making the whole process complicated and time laborious because SEO’s need to change their strategies over and over.
Fortunately, there’s a strategy that’s more consistent which marketers and webmasters can use – content marketing. With this process, quality is your primary asset and quality can be attained by doing these 3 simple things: research, writing and editing.
Watch this video to learn more about content marketing:
The primary goal of every website owner is to make his website visible to a lot of viewers. With this, one of the most effective ways for your audience your site is to appear in search engine results. However, how will you know if your site appears on search engine results? What are the things you can do for your site to show up in Google searches?
Well, you can find your site on Google by doing a “site search”. Follow the steps shown in the video below to know if your site is in Google search results: