Some business owners regard blogging as simply being the online version of traditional journalism or a rant expressed over the web so they do not equate blogging with business promotion.
However, several algorithm updates from major search engines such as Google and Bing have prioritised content in their search rankings. Hence, this gives many businesses to use high quality content in promoting their brands online through blog posts.
This is only one of the many advantages of blogging for your business. Find out more by watching the video below: