The process of setting up links pointing to a relevant website is what we call “link building”. It is also one of the major factors on how search engines rank websites – the more links pointing to your site, the better rank you will get. However, too much bogus links can make search engines punish your site.
For marketing purposes, link building is used to create a wider stronger coverage for your target customers to find and determine your website. There are two types of link building: internal and external.
Watch the video below to learn more on link building: